Access high-quality guest profiles
High-quality campaigns require high-quality data from multiple sources. Guest utilises InTouch's in-house data extraction tool, so you can trust the data you have is as accurate as you need it to be.
Dive deep into your guest data
Receive detailed reports that break down guest data into the most granular metrics such as nationality and stay history. That way, you can gain deeper insights into guest behaviour and drivers.
Multi-property guest insights
Consolidate data from all of your hotels so you can compare regional data on a single dashboard for quick high-level analysis. And layer segmentation data for better insight into the markets you want to target.
Custom triggers
Configure flexibility into the way you analyse guest data and launch campaigns. Create custom triggers that optimise your interface for the features that you and your team use most so you can build more powerful campaigns.
Granular segmentation
Gain in-depth insight into your target audience with advanced segmentation features. Break down segments beyond Business, Leisure, and Group travelers. Analyse guest behaviour based on national origin, currency type, and more.
Repeat guest identification
Quickly dive into who your repeat guests are and how they interact with your channels. Determine what keeps them coming back so you can target your best guests with specialised packages and promotions.
In-depth guest analysis
Instantly access reports that help you build your analysis and unlock insights into your hotel’s management system. Quickly see and compare in-depth guest metrics on granular segments such as first-time visitors and repeat guests.
Drive direct bookings
Use Guest to break down and understand your hotel’s exact markets so you can target each segment individually. Then use your preferred ESP to drive and track conversions with email campaigns powered by data intelligence.
ICE program
Leverage clean guest data from your PMS. InTouch Guest utilises the ICE Program to take hotel PMS data and transform it into a usable marketing database full of clean, accurate, and contactable guest data.
