RADAR

Your guests’ data is given a third dimension with Radar, ITD’s geo-demographic profiling, analysis and mapping model.
Radar segmentation and profiles are available as selection criteria on ITD’s dataArc guest history program.

Mapping and detailed analysis are available across your entire database, or a segment based on market code, seasonality or geographic region.

Radar relegates the shotgun to last century with a targeted approach that increases response and reduces wastage at the same time.

Radar geo-codes your individual guests to neighbourhoods (regions of 220 households on average). These can be mapped across metro or regional locations, providing you with instant vision in relation to where your guests live and what their neighbourhood looks like.

Radar analyses your database and compares it to national trends – where is my property getting its best penetration from and how many more areas like them can I target?

Dig beneath your guests’ profiles to discover where they spend their money, what life-stage are they at and their socio economic status – all critical information for your marketing and your advertising and media agencies.

» Click here to request a Radar brochure