CREATE THE STICKY CUSTOMER THROUGH DATA-DRIVEN MARKETING CAMPAIGNS.
Day after day, your hotel collects an abundance of information about your guests; who they are, who they travel with, where they come from…. In an increasingly competitive market, the ability to understand and interpret customer behaviour is crucial.
Our CRM application, dataArc captures and consolidates guest data, providing you with a single platform to monitor guest behaviour, preferences and staying patterns to provide a more tailored experience.
Leverage guest data for targeted marketing campaigns.
Multi-property scalability consolidates PMS data across a hotel portfolio, allowing you to manage guest information at hotel, cluster or regional level.
Drill down through data using highly granulated segmentation to focus on distinct groups of guests, or individuals.
dataArc is a powerful marketing tool, designed to generate repeat visits and increase incremental revenue spends through highly-targeted marketing campaigns.
Extract the value in your database with dataArc.
A match made in heaven! Integrate dataArc with dataArc.mail for an all-in-one solution to your direct marketing. Increase the potential of your marketing with more actionable insights, improved targeting and automation, comprehensive ROI and more….
Choose data for direct mail, e-blasts and reporting.
use criteria to drill down into data.
Criteria can be mixed easily with point and click.
Select from code groups both at hotel and region level.
Create campaigns simply and track R.O.I.
identify stay patterns and spend trends.
The Challenge: The big picture – looking for a complete solution from data to delivery.
Intouch Data’s client, a mid-size chain across five countries (and expanding) was looking for a complete CRM solution. The challenges included a number of differing PMS…