Create meaningful interactions with each and every guest.

Our Customer Relationship Management (CRM) application, dataArc, captures and consolidates guest data, providing you with a single platform to monitor guest behaviour, preferences and staying patterns.

Access and utilise your guest data to drive insight for more informed business decisions and targeted communications that resonate with your audience.

Core Features

Extraction and Cleaning

Extraction & Cleaning

Get direct access to real people – not OTA’s, agents or bookers.



Create detailed campaigns that go beyond a name and email address.

Reporting & Analysis

Gauge the success of every campaign with comprehensive reporting.

Multi Property Scalability

Manage guest information at hotel, cluster or regional level.

Advanced Segmentation

Targeted marketing through granular segmentation.

Custom User Roles

Control who has access to what based on their role and data requirements.

Interactive Dashboards

Custom and pre-built dashboards to visualise guest data and filter on demand.

Training & Support

Training & Support

Comprehensive training & support allowing you to navigate seamlessly.

Optional Features

Recognition Reporting

Recognition Reporting

Greet guests & make them feel welcome based on past stays within the hotel group.

Forward Booking

Forward Booking Data

Leverage your guests anticipation by contacting them before their stay.

Forward Booking

Automated Triggers

Send the right message to the right guest at the right time, every time.


Integrate with an ESP for seamless email marketing and 360 ROI reporting.


Integrate dataArc with dataArc.mail for an all-in-one solution to your direct marketing. Increase the potential of your marketing with more actionable insights, simpler workflows, improved segmentation and targeting, comprehensive ROI and more….


Download the dataArc-Create the Sticky Customer eBook for more details.

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