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We're going to WIT are you? OCTOBER 18-19, 2011
SUNTEC CONVETION CENTRE SINGAPORE
Theme:
WHAT'S YOUR GROOVE |
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| Click here for WIT... |
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440,000,000 - the number of world-wide tourist visits for Jan-Jun 2011
4.5% - the increase on 2010
160 million - the difference in tourist numbers between advanced and emerging economies in 2000
56 million - the difference in 2010
57,782 - the number of fibs you will tell in your life!
figures courtesy UNWTO &
Guinness World Records 2012
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HotelSnapShot is the definitive tool for hotel analytics combining:
- Dashboard
- Analysis
- Reporting
Based on user-defined format suitable for any and all stakeholders at hotel, cluster or group level.
Contact ITD to find out more about hotelsnapshot
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Welcome aboard
Six Senses
Resorts & Spas |
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Intouch Data is proud to announce that Six Senses Resorts & Spas has joined its client list. Six Senses, based in Bangkok, Thailand has contracted ITD to provide its Account Converge product across the entire Six Senses portfolio.
Account Converge manages the consolidation and reporting of key accounts from the corporate, travel agent, OTA and wholesale segments. It provides hotel groups with up-to-the minute reporting and analysis by property, account manger, code etc. and tracks production against contract figures, budgets and forecasts. Six Senses is ITD's first Asian client utilising Account Converge. |
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Account Converge consolidates data direct from PMS to deliver comprehensive, accurate and up-to-date sales productivity across accounts, locations and hotels.
Account Converge manages duplicate profiles in the PMS.
Measure productivity for key accounts and compare to contracted numbers. Consolidate accounts by account manager and track to budgets and/or outlooks.
Contact ITD to find out more about Account Converge |
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Welcome to ITD's new monthly newsletter.
This month we feature Solare Hotel's Jack Tan who talks about his new role which is probably unique in the industry (at least for now). Roy Morgan Research has some interesting hospitality and tourism reasearch and we share a snippet of that with you. ITD is also pleased to announce its growth into Asia as we welcome aboard Six Senses Resorts and Spas. With an increasing interest in our products and services we have opened an office in Singapore, which will give us greater reach and better response times in Asia generally.
Thanks for taking the time to read In Touch, I hope you enjoy the content. Should you have any feedback please email me direct.
Best regards
Peter Johnson
Managing Director
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Is this Hospitality's new face of IT and Marketing ? |
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Given the growing influence technology plays in driving consumer purchasing, it is little wonder big business is starting to rethink their approach to traditional IT roles. One business that has made the bold step into this new era of marketing driven technology is Japanese group, Solare Hotels & Resorts which has over 75 hotels and 12,500 rooms in its portfolio.
Jack Tan, who until recently headed up the organisation's IT department, has been appointed to the dual role of Chief Strategic Marketing and Technology Officer. A move, according to Mr Tan, that will see other properties in the hospitality sector follow suit. "Hoteliers are only now starting to realise the critical role IT plays in their overall marketing mix and recognising the potential returns that an integrative approach to these two disciplines can bring" says Mr Tan. Mr Tan believes change creates opportunities, and technology speeds change; something that is being driven by the instantaneous nature of today's market. "Marketing needs to take control of its own technological destiny, without running afoul of the traditional IT setup of infrastructure, risks and security; and there is no better way to speed change, while still having your finger on the pulse, than with IT. What the combined role allows Solare Hotels & Resorts, and me, to do is improve our time to market, essentially because decisions can be made much more quickly and all areas of traditional pain points can be recognised and dealt with immediately."
Mr Tan's new role oversees both the IT and Marketing operations for the entire group and as he points out, "With the playing field continuing to move towards the digital world - with social media monitoring, web analytics, marketing campaign automation, etc., we need to be able to quickly adapt and deploy without the usual internal red tape. Simply put and to ensure we are effective in each of our marketing initiatives, we need data, and the ability to process that data quickly and accurately. One of the integrated IT and marketing tools we are currently using, through our partnership with Intouch Data, is HotelSnapshot, and Axis Business Intelligence. This allows us to get a daily snapshot for each of our hotels, and with the Axis Business intelligence tool, we now have the ability and flexibility to slice and dice the data to suit our needs. Tools like these make our operations much more nimble, and more targeted in our whole-of-market activity. |
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ITD opens Singapore office |
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 ITD is expanding and we have just opened a new office in Singapore:
ITD SINGAPORE OFFICE
Penthouse Lvl, Suntec Tower 3,
8 Temasek Boulevard,
SINGAPORE 038988
T: +65 6866 3329
We are currently in the process of appointing a Business Development Manager for this office and will advise of the appointment very soon. |
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Guest Sentiment (satisfaction) - hot topic! |
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Guest Satisfaction - What does it really mean?:
Guest sentiment tracking has become a very hot issue in the industry, with numerous options to have your guest comments tracked, either in isolation or matched to your competitors. While all of us agree that positive comments are better than negative ones, how do we measure the positivity or negativity at operational level?
The graph (above) is taken from Roy Morgan Research's Hotels/Resorts Customer Satisfaction survey which has been conducted, on a quarterly basis, for many years. The chart highlights the top 10 brands but the survey measures some 27 brands competing in the Australian Market.
Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:
"There is only a four percentage point gap in customer satisfaction between the top six performing hotels, indicating that all of them are competing strongly for the same premium customers. To reach these critical premium customers you need to understand what motivates them. They are more likely than the average Australian to 'trust well known brands' and 'believe quality is more important than price'. They are also more likely live a 'full and busy life' and claim that 'success is important' to them."
In this latest update over 80% of respondents expressed satisfaction within the top 10 brands. Year on year however Marriott, InterContinental and Sofitel all dropped 3-4%. For more information on this survey and to see the other 17 brand results, go to the Roy Morgan Research website. |
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| You are receiving this email because you are a customer or have expressed an interest in our products and services or had a reason to provide us with your details in the past. If you wish to unsubscribe from future mailings, please click the unsubscribe link below |
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This email was sent to pj@intouchdata.com
You have received this email from Peter Johnson, Managing Director, Intouch Data Pty Ltd, Unit 2E/15 Anthony St, WEST END QLD 4101 AUSTRALIA, t: +61 7 3255 0401, e: pj@intouchdata.com.
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