MAKE THE CUT: 5 essential tools for the modern email marketer
After it's predicted death in 2010, email defied expectations by resurfacing as a modern marketing necessity... Yes, email is BACK, but it isn't what it used to be...
Data Sharing: Triumph or Travesty?
We often emphasise the importance and value of your data but what if you were asked to share that with another company?
FAQ: How to Improve your Data Quality
The quality and integrity of the information you are collecting can significantly impact your guests chances of return...
Banter with the Big Man: Peter Johnson
[VIDEO INTERVIEW] Peter (PJ) Johnson gives us a glimpse of life as founder and CEO of Intouch Data.
The Email That Changed PJ’s Life
Every year PJ takes a holiday in Fiji, stays at the same hotel and then returns home to a serious case of ‘post-holiday blues’. Is there a cure?
Barrels, Butts and Hogsheads
Whisky heads will be familiar with barrels, butts and hogsheads, for those not so fluent in the science of whisky, here’s a quick fact check.
Technology is undeniably changing the face of the hotel industry. How can you bring your hotel into the 21st Century?
A Data Girl in an Email Marketing World
What good is an email guaranteed to sell and encourage relationships if it’s being sent to an unfitting audience? Data is always the key.
The Evolution of RM and the Dreaded Unknown
Hospitality is arguably more chaotic than ever before and the enemy that is uncertainty remains a menace to the industry...
How Will Hoteliers Win the Dirty Battle of Parity?
The ACCC has negotiated an agreement with OTA giant's, that will see a price parity with hotels...
Big Vs. Small Data
You will often hear the term ‘Big Data’ thrown about but a term you won't be familiar with is 'Small Data...
Collect the Data You Want to Report on
It would be wonderful if guests handed over details without being asked, but this is not the case...
Big Data and Privacy
Understanding the laws in data collection protects more than just the guests we serve..
David and Goliath: Big Data vs. Small Data
Some interesting facts from Intouch Data’s massive hotel guest database:
Good data in equals…
We all know the saying good data in equals good data out, right? But how many hotels are putting in good data?
Why is the hotel industry so intent on sending spam?
I am not convinced hotels and chains completely understand the need for relevance when they communicate with guests after market.