News

FAQ: How to Improve your Data Quality

The quality and integrity of the information you are collecting can significantly impact your guests chances of return...

Read more

Banter with the Big Man: Peter Johnson

[VIDEO INTERVIEW] Peter (PJ) Johnson gives us a glimpse of life as founder and CEO of Intouch Data.

Read more

The Email That Changed PJ’s Life

Every year PJ takes a holiday in Fiji, stays at the same hotel and then returns home to a serious case of ‘post-holiday blues’. Is there a cure?

Read more

Barrels, Butts and Hogsheads

Whisky heads will be familiar with barrels, butts and hogsheads, for those not so fluent in the science of whisky, here’s a quick fact check.

Read more

High-tech Hotels

Technology is undeniably changing the face of the hotel industry. How can you bring your hotel into the 21st Century?

Read more

A Data Girl in an Email Marketing World

What good is an email guaranteed to sell and encourage relationships if it’s being sent to an unfitting audience? Data is always the key.

Read more

The Evolution of RM and the Dreaded Unknown

Hospitality is arguably more chaotic than ever before and the enemy that is uncertainty remains a menace to the industry...

Read more

How Will Hoteliers Win the Dirty Battle of Parity?

The ACCC has negotiated an agreement with OTA giant's, that will see a price parity with hotels...

Read more

Big Vs. Small Data

You will often hear the term ‘Big Data’ thrown about but a term you won't be familiar with is 'Small Data...

Read more

Collect the Data You Want to Report on

It would be wonderful if guests handed over details without being asked, but this is not the case...

Read more

Big Data and Privacy

Understanding the laws in data collection protects more than just the guests we serve..

Read more

David and Goliath: Big Data vs. Small Data

Some interesting facts from Intouch Data’s massive hotel guest database:

Read more

Good data in equals…

We all know the saying good data in equals good data out, right? But how many hotels are putting in good data?

Read more

Why is the hotel industry so intent on sending spam?

I am not convinced hotels and chains completely understand the need for relevance when they communicate with guests after market.

Read more

Scroll Up