More Than Just A Fresh Face.

Our CRM application, dataArc has gone live with powerful new features, a fresh face and a streamlined user experience!

We have always stressed the importance of hotels accessing and utilising their most important asset – their guest database – but we understand that the value is often lost in the masses of names and numbers.

The dataArc update has been designed with the end-user in mind; the new look and feel will enhance the overall experience through intuitive navigation, offering simpler access to the real hero – the data.



Interactive DashboardsInteractive dashboards will allow you to visualise your data and filter on demand. Making it simpler than ever to understand, analyse and report on guest information, behaviour and staying patterns.
Do Not Contact GuestsDNC guests included in dashboards, analysis and reporting for greater insight and reporting transparency. Monitor guest behaviours and preferences with access to your guest data in a single interface
User RolesCustom User Roles to give your team better visibility into business operations, whilst maintaining security and peace of mind.


TriggersImproved Trigger System for timely and relevant automated marketing messages based on guest interactions. Communicate with your guests before, during and after their stay and never miss another opportunity to send the right message, to the right guest at the right time!

Forward booking DataAccess to Forward booking Data to communicate with guests that haven’t stayed yet! Improve the relevance of your marketing communications and leverage the anticipation prior to your guest’s arrival with pre-stay messages – and that isn’t all, forward booking data will also allow you to:

  • Send notification and important messages prior to arrival.
  • Communicate with guests that are checked in – allowing for simpler survey systems.
  • Exclude guests with upcoming reservations from marketing/campaigns for more relevant communications.
  • Improve recognition reporting – to greet guests upon arrival.
Seamless IntegrationSeamless ESP Integration (ELink) for an all-in-one solution to your direct marketing! Seamlessly push data between platforms to increase the potential of your direct marketing with simpler workflows, improved segmentation and targeting and comprehensive ROI. Get a full 360-degree view of how your guests interact with your brand with the ability to track email marketing data from within dataArc.


Download the dataArc-Create the Sticky Customer eBook to learn more.

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