Our CRM application, dataArc has gone live with powerful new features, a fresh face and a streamlined user experience!
We have always stressed the importance of hotels accessing and utilising their most important asset – their guest database – but we understand that the value is often lost in the masses of names and numbers.
The dataArc update has been designed with the end-user in mind; the new look and feel will enhance the overall experience through intuitive navigation, offering simpler access to the real hero – the data.
WHAT HAS CHANGED?
Access to Forward booking Data to communicate with guests that haven’t stayed yet! Improve the relevance of your marketing communications and leverage the anticipation prior to your guest’s arrival with pre-stay messages – and that isn’t all, forward booking data will also allow you to:
- Send notification and important messages prior to arrival.
- Communicate with guests that are checked in – allowing for simpler survey systems.
- Exclude guests with upcoming reservations from marketing/campaigns for more relevant communications.
- Improve recognition reporting – to greet guests upon arrival.
Download the dataArc-Create the Sticky Customer eBook to learn more.