By combining PMS data with email marketing tools, your database can be segmented by different criteria, such as stay dates, booking codes, room types and guest preferences.

With this level of segmentation, you can send highly targeted emails that reach specific guests and increase positive personalised contact.

• Seamless integration between a hotel’s PMS, ITD and EDS (Email Distribution Service) - for efficient and effective message delivery
• Triggered sends with targeted messages to guest groups
• Determine WHEN you want to contact guests
• Determine WHO you want to send targeted messages to, and ITD writes the appropriate business rules
• Segment by time of arrival/departure, market segment, room type, type of stay (family/couple), season, local events
• Use your EDS to create dedicated messages
• Once scheduled the process is automatic

» Click here to request an E-Trigger brochure