GENERATE MORE VISITS AND ADDITIONAL REVENUE WITH A MOUSE CLICK…

Cut marketing costs, eliminate duplication and provide valid and consistent messages to your guests.

ITD’s flagship product is dataArc, our multi-dimensional hotel guest database program. DataArc takes guest transactional data from property management systems (PMS) and transforms it into a powerful yet user-friendly marketing tool accessible via the web.

Guest data is cleaned, reformatted and appended with third party data to provide accurate reporting, analysis and targeted marketing.

ITD is able to clean and validate data across 235 countries world-wide.

Once your guest data is imported into dataArc you can:

• Analyse and report on a myriad of criteria including market segment, geo-location, day of week, demographic profile, food and beverage spend, average rate and more.
• Target selected guests for direct marketing purposes such as traditional direct mail, email and telemarketing.
• Track each campaign to determine response rates, location of responders and amount of spend, allowing you to build accurate and precise return on investment reports.
• Download data for further internal analysis.
• Analyse guests at a regional level (within hotel groups and clusters) to track migration, introduce guests to other properties in the portfolio and market at a group level.
• Access the deepest discounts from postal agencies and save on collateral costs via selected targeting methods.

» Click here to request a dataArc brochure